For many businesses, this is a momentous step in the customer journey. That's because this is where your sales rep makes their case for why the customer needs your product. This is the last touch point your customers will reach before making a purchase. It's a great chance for business leaders to connect with new partners and discover strategies that can help their organizations grow. One example is INBOUND, where companies from around the world meet to discuss marketing, sales, customer service, and other business topics. These events are an excellent way to introduce your brand to customers who may not be aware of it. If you're on a marketing or sales team, then you may have attended a conference this year where you stood in a booth to promote your company. These materials could be promotional videos, infographics, or engaging blog posts - like the one you're reading right now. Digital Marketing ContentĪside from ads, digital marketing content refers to any material that your company publishes online to promote its brand. For some brands, like Best Buy below, it's an effective way to draw traffic to their sites. Have you ever noticed banner ads displayed at the top or sidebar of a webpage? Those are touch points that take prospects back to your website. You can use it to promote products, build relationships with clients, and enhance the overall reputation of your brand. That's because social media is a cost-effective way of reaching a large portion of your target audience. Social media could be included in every section of this list, but it's mostly used in customer acquisition. Additionally, we've also added a section that's specific to customer service teams. We've segmented this list to cover touch points that occur before, during, and after a purchase.
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